Automotive brands are approaching a potential decline in sales figures in 2017, after many years of above average unit sales. In an increasingly competitive market, the dealers poised to pull ahead are those that know how to retain the customers they have.

With the right combination of communication channels and personalized, dynamic content, dealers can better target customers and prospects at every stage in their lifecycle, keeping the dealership top of mind when those shoppers are ready to purchase again.

This whitepaper outlines key customer retention strategies for dealers to consider:
  • Developing a robust loyalty program or enhancing your existing program

  • Maximizing customer satisfaction through reputation management

  • Deploying a strong cadence of individualized communications through online and offline channels

  • Employing a dynamic, behaviorally targeted marketing automation solution utilizing advanced technology
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